It doesn’t matter if the glass is
half full or half empty. What matters is how
thirsty you are.
Thirst is not always visible. It doesn’t show up in diagrams or graphs or numbers. But thirst is the most powerful driver of any professional pursuit. It is what makes us feel superhuman. It makes us do everything that UI/UX design companies can do. And a few things that they can’t. We’re Spinach. Always growing. Always thirsty.
Why the mind is placed higher than the heart.
The heart is the poster boy of pop culture. But the biological fact is, the mind controls the heart. So, while our raw material is human behavior, we’re unrelenting about the rigor that goes into mining and polishing it into strategy and design for digital interfaces.
Data-driven persuasive design.
There’s a difference between affinity and behavior. Affinity is a feeling; behavior is a definitive action. And our passion for persuasive design is deeply influenced by the subtle dialects of human behavior. Spoken, unspoken and some so deeply embedded, they can only be pried out by persistent and sharply intuitive research.
The fertile power of a design system.
A good design system is like a perfect chef’s table of cleaned, chopped and measured ingredients, primed and ready to go into the final recipe of any user interface. We take pride in standardizing and optimizing hyper-modular design systems that empower in-house teams to cascade them at speed, efficiency and sweeping scale.
Gamification. The cure for inertia.
Man is a social beast. And user interactivity can be a powerful tool to inculcate habit forming behavior. A precise extrinsic trigger for instance, can set off intrinsic behavioral shifts on platforms like wellness, fitness and healthcare tracking. We often drive motivation by using gamification to incubate communities.
The fertile power of a design system.
A good design system is like a perfect chef’s table of cleaned, chopped and measured ingredients, primed and ready to go into the final recipe of any user interface. We take pride in standardizing and optimizing hyper-modular design systems that empower in-house teams to cascade them at speed, efficiency and sweeping scale.
We listen to silence.
We don’t just listen to what people say, we listen to what they feel. The infinitesimal pause, the quiver in the voice, the finger hovering over the mouse, these are unspoken languages which when interpreted well can make the difference between information and knowledge. It is the reason why we do what we do.
Intelligence without ambition is a bird without wings - Salvador Dali
Aligning business objectives with consumer journeys may seem tricky. But our product management discipline is both single-minded and versatile, constantly aligning ideation to agile methodologies to accelerate the journey.
Ideas are democratic.
They can come to anyone, anytime, anywhere. So, while we do have founders and working structures, there is no boundary to what individuals can think, propose or execute. Because when it comes to thought leadership, there are no followers. Only explorers.
